| GUEST LECTURER |
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| Our Guest Lecturer was Ana Casaca, PhD, FICS. |
| Ana Casaca was, first and foremost, a Deck Officer responsible for navigational watches. Being at sea gave her a thorough perspective of the operational side of the shipping industry. She holds a B.Sc. (Honours) in Management and Maritime Technologies from Escola Nautica Infante D. Henrique (Portuguese Nautical school), an MSc in International Logistics from the University of Plymouth and a PhD in International Transport/Logistics from the University of Wales-Cardiff. |
| Next, she became an Experienced Lecturer, Researcher and Peer Reviewer in Maritime Economics and Logistics.
In between, numerous functions and roles. For 20 years, she has been an External Expert for the European Commission, evaluating R&D/CEF proposals within the scope of maritime transport. In parallel, she has carried out other projects. She has delivered training and has been invited, since 2002, to peer review academic papers submitted to well-known international Journals. |
| She is the author of several research papers published in well-known academic journals and member of some journals’ editorial boards, namely, Maritime Business Review Associate Editor, Journal of International Logistics Editorial Board Member, Universal Journal of Management Editorial Board Member, Frontiers in Future Transportation Review Editor, and Journal of Shipping and Trade Guest Editor. |
| She is also the founder and owner of ‘World of Shipping Portugal’ a website initiative established in 2018 focused on maritime economics. In addition, she is a Member of the Research Centre on Modelling and Optimisation of Multifunctional Systems (CIMOSM, ISEL), Fellow of the Institute of Chartered Shipbrokers (ICS) and Member of the International Association of Maritime Economists (IAME). |
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 : Ana Casaca, PhD, FICS |
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ABOUT THE MASTERCLASSES
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| MasterClasses are 1) designed to target a specific topic, 2) meant to deliver unique competencies to highlight the business's theoretical and practical aspects, and 3) meant to offer participants the opportunity to solve their companies’ problems and improve their professional performance. They are delivered on-line and in English. |
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| SUMMARY |
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| Marketing or Distribution Channels are intricate inter-organizational systems that serve as conduits for companies to transfer goods and services efficiently from production to consumption, ultimately reaching end-users. These channels are a crucial role in enhancing various utilities such as time, place, and possession, adding value to goods and services. They constitute integral components of companies' marketing strategies, enabling them to extend their market reach, penetrate new geographical territories, and drive revenue growth. |
| Selecting the appropriate channels entails many activities and involves various stakeholders, each contributing to the channel's structure and functioning. These activities encompass comprehensive channel planning and implementation processes, wherein companies meticulously evaluate market dynamics, consumer preferences, and competitive landscapes to devise optimal channel strategies. Selecting suitable channel strategies involves carefully considering factors such as intermediaries, distribution logistics, and market segmentation to ensure alignment with overarching business objectives. |
| Furthermore, defining the roles and responsibilities of different entities within the channel is paramount for seamless coordination and collaboration. Clear delineation of these roles fosters transparency, accountability, and efficiency within the channel network, mitigating potential conflicts and bottlenecks. Equally important is establishing channel control and governance mechanisms, wherein companies assert authority over channel activities and ensure adherence to established policies and standards. |
| This MasterClass provides a practical understanding of marketing channels. Participants will learn about channel elements, how to design distribution channels, the issues that must be considered when implementing them, and how to manage them. Attention will be drawn to international marketing channels. Moreover, this MasterClass will provide an overview of distribution channels within the shipping industry. |
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| The MasterClass took place online via CiscoWebex on 06 March, 2024 at 1500 - 1800 Lisbon | London time. It was taught in English. |
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TARGET AUDIENCE
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| MasterClasses target all Players interested in Distribution Channels, Logistics and Maritime Economics issues. It includes University Students, Importers / Exporters, Shippers, Shipping Companies, Vessel Operators, Shipping Agents, Freight Forwarders, Supply Chain Managers, 3PLs, Port Authorities, Port Terminal Operators, International and/or Intermodal Transport Companies, Maritime Lawyers, Consultants, and other parties with interest in the subject matter. |
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| e-LEARNING PLATFORM |
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| MASTERCLASS ASSESSMENT |
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| CURRENT TRAINING |
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| PAST TRAINING |
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| PATROCÍNADOR |
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| PATROCÍNIO PRATA |
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| CONTACTS |
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