| Books on Marketing |
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Numerical |
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Letters A - F |
| A Framework for Marketing Management, Global Edition, 6th ed, by Philip Kotler and Kevin Keller |
| Advances in Corporate Branding, edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf |
| Aerospace Marketing Management: A Handbook for the Entire Value Chain, by Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo |
| B2B Marketing. A Guidebook for the Classroom to the Boardroom, edited by Uwe Seebacher |
| Brand Management: Co-creating Meaningful Brands, 2nd ed, by Michael Beverland |
| Brand Valuation, by Luc Paugam, Paul André, Henri Philippe and Roula Harfouche |
| Branding: A Very Short Introduction, by Robert Jones |
| Business to Business Marketing. Relationships, Networks, and Strategies, by Nick Ellis |
| Collaborative Customer Relationship Management: Taking CRM to the Next Level, edited by Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert |
| Contemporary Brand Management, by Johny K. Johansson and Kurt A. Carlson |
| Contemporary Issues in Branding, edited by Pantea Foroudi and Maria Palazzo |
| Core Principles of International Marketing, by Babu John Mariadoss |
| Customer Relationship Management, by Rajendra Kumar Sugandhi |
| Customer Relationship Management, by Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan and Joe Peppard |
| Customer Relationship Management. Concept, Strategy, and Tools, by V. Kumar and , Werner Reinartz |
| Customer Relationship Management: A Global Perspective, by Gerhard Raab, Riad A. Ajami and G. Jason Goddard |
| Customer Relationship Management: Concept, Strategy, and Tools, by V. Kuma and Werner Reinartz |
| Customer Relationship Management: Concepts and Technologies, 4th ed, by Francis Buttle and Stan Maklan |
| Customer Relationship Management: Organizational and Technological Perspectives, by Federico Rajola |
| Customer Relationship Management: The Foundation of Contemporary Marketing Strategy, by Roger J. Baran and Robert J. Galka |
| Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM, by SCN Education |
| Digital Business Strategies In Blockchain Ecosystems: Transformational Design And Future Of Global Business, edited by Umit Hacioglu |
| Digital Strategies in a Global Market. Navigating the Fourth Industrial Revolution, edited by Natalia Konina |
| Elgar Encyclopedia of Services, edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba and Markus Scheuer |
| Essentials of Marketing Management, by Geoffrey Lancaster and Lester Massingham |
| Essentials of Services Marketing, 3rd ed, by Jochen Wirtz, Christopher Lovelock and Patricia Chew |
| Financial Services Marketing, by Tina Harrison |
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Letters G - L |
| Global Brand Strategy. World-wise Marketing in the Age of Branding, by Jan-Benedict Steenkamp |
| Global Marketing Management, 3rd ed, by Kiefer Lee and Steve Carter |
| Global Marketing Management: A European Perspective, by Bodo Schlegelmilch, Warren J. Keegan and Barbara Stoettinger |
| Green Branding. Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management, by Oliver Errichiello and Arnd Zschiesche |
| Green Marketing in Emerging Economies. A Communications Perspective, edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza and Ayça Can Kirgiz |
| Handbook of Research on Retailing, edited by Katrijn Gielens and Els Gijsbrechts |
| Handbook of Services Marketing and Management, by Teresa Swartz and Dawn Iacobucci |
| Handbook on Place Branding and Marketing, edited by Adriana Campelo |
| HBR’s 10 Must Reads on Strategic Marketing |
| Identity-Based Brand Management. Fundamentals—Strategy—Implementation—Controlling, by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich and Michael Schade |
| Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising, by Aron Levin |
| Internal Brand Management in an International Context, by Christina Ravens |
| International Marketing and Export Management, 8th ed, Gerald Albaum, Alexander Josiassen and Edwin Duerr |
| International Marketing. Strategy development and implementation, by Carl Arthur Solberg |
| Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management, by Alice M. Tybout, Tim Calkins and Philip Kotler |
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Letters M - R |
| Marketing Management, 4th ed, by Greg Marshall and Mark Johnston |
| Marketing Management, 3rd ed, by Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen |
| Marketing Management, 6th ed, by Dawn Iacobucci |
| Marketing Management, Global Edition, 15th ed, by Philip Kotler and Kevin Keller |
| Marketing Management. A Relationship Approach, 3rd ed, by Svend Hollensen |
| Marketing Management: Text and Cases, by Robert E Stevens, David L Loudon and Bruce Wrenn |
| Marketing, 6th ed, by Dhruv Grewal and Michael Levy |
| Retail and Channel Marketing, 2nd ed, by Sandro Castaldo, Monica Grosso and Katia Premazzi |
| Retail Marketing Management. Principles and Practice, by Helen Goworek and Peter McGoldrick |
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Letters S - Z |
| Service Management and Marketing: Customer Management in Service Competition, 3rd ed, by Christian Gronroos |
| Services Marketing and Management, by Audrey Gilmore |
| Services Marketing Cases in Emerging Markets: An Asian Perspective, edited by Sanjit Kumar Roy, Dilip S. Mutum and Bang Nguyen |
| Services Marketing Management, by Peter Mudie and Angela Pirrie |
| Services Marketing, 6th ed, by Christopher Lovelock, Paul Patterson and Jochen Wirtz |
| Services Marketing. Managing the Service Value Chain, by Manfred Bruhn and Dominck Georgi |
| Services Marketing: Concepts, Strategies, & Cases, by K. Douglas Hoffman, John E.G. Bateson and Emma H. Wood |
| Services Marketing: Global Edition, 7th ed, by Christopher Lovelock and Jochen Wirtz |
| Smart Services Summit. Smart Services Supporting the New Normal, by Shaun West, Jürg Meierhofer and Utpal Mangla |
| Statistical Methods in Customer Relationship Management, by V. Kumar and J. Andrew Petersen |
| Strategic Brand Management and Development Creating and Marketing Successful Brands, by Sotiris T. Lalaounis |
| Strategic Brand Management, 2nd ed, by Alexander Chernev |
| Strategic Brand Management: International Edition, 3rd ed, by Kevin Lane Keller |
| Strategic Marketing Management: Theory and Practice, by Alexander Chernev |
| Strong Brands, Strong Relationships, edited by Susan Fournier, Michael J Breazeale and Jill Avery |
| The CRM Handbook: A Business Guide to Customer Relationship Management, by Jill Dyché |
| The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results, by Evelyn Ehrlich and Duke Fanelli |
| The Marketing Plan Handbook, 6th ed, Alexander Chernev |
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Conference Proceedings |
| Strategic Innovative Marketing. 5th IC-SIM, Athens, Greece 2016, edited by Androniki Kavoura, Damianos P. Sakas and Petros Tomaras |
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Websites of Interest |
| Alexander Chernev |
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