| Distribution channels are the backbone of national, regional, and international trade; they are designed according to the nature of goods, customers’ needs, and distances travelled. Against, what might be though by many people, distribution channels serve the business-to-business and the business-to-consumer markets and they are far from being static. Subject to strong market dynamics where customers’ needs frequently change, distribution channels need to be dynamic and above all innovative to allow channel participants to keep their competitiveness. Within this scope, logistics and supply chain management play a critical role since they put the designed distribution channels in operation. The range of available courses help Participants to find the differences and similarities between these two important commercial areas that are quite often mixed, when in reality they are two different things. The range of courses available is: |
