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Books on Marketing
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 Letters A - F
A Framework for Marketing Management, Global Edition, 6th ed, by Philip Kotler and Kevin Keller
Advances in Corporate Branding, edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf
Aerospace Marketing Management: A Handbook for the Entire Value Chain, by Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
B2B Marketing. A Guidebook for the Classroom to the Boardroom, edited by Uwe Seebacher
Brand Management: Co-creating Meaningful Brands, 2nd ed, by Michael Beverland
Brand Valuation, by Luc Paugam, Paul André, Henri Philippe and Roula Harfouche
Branding: A Very Short Introduction, by Robert Jones
Business to Business Marketing. Relationships, Networks, and Strategies, by Nick Ellis
Collaborative Customer Relationship Management: Taking CRM to the Next Level, edited by Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert
Contemporary Brand Management, by Johny K. Johansson and Kurt A. Carlson
Contemporary Issues in Branding, edited by Pantea Foroudi and Maria Palazzo
Core Principles of International Marketing, by Babu John Mariadoss 
Customer Relationship Management, by Rajendra Kumar Sugandhi
Customer Relationship Management, by Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan and Joe Peppard
Customer Relationship Management. Concept, Strategy, and Tools, by V. Kumar and , Werner Reinartz 
Customer Relationship Management: A Global Perspective, by Gerhard Raab, Riad A. Ajami and G. Jason Goddard
Customer Relationship Management: Concept, Strategy, and Tools, by V. Kuma and Werner Reinartz
Customer Relationship Management: Concepts and Technologies, by Francis Buttle and Stan Maklan
Customer Relationship Management: Organizational and Technological Perspectives, by Federico Rajola
Customer Relationship Management: The Foundation of Contemporary Marketing Strategy, by Roger J. Baran and Robert J. Galka
Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM, SCN Education
Digital Business Strategies In Blockchain Ecosystems: Transformational Design And Future Of Global Business, edited by Umit Hacioglu
Digital Strategies in a Global Market. Navigating the Fourth Industrial Revolution, edited by Natalia Konina
Essentials of Marketing Management, by Geoffrey Lancaster and Lester Massingham
Essentials of Services Marketing, 3rd ed, by Jochen Wirtz, Christopher Lovelock and Patricia Chew
Financial Services Marketing, by Tina Harrison
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 Letters G - L
Global Brand Strategy. World-wise Marketing in the Age of Branding, by Jan-Benedict Steenkamp
Global Marketing Management, 3rd ed, by Kiefer Lee and Steve Carter
Global Marketing Management: A European Perspective, by Bodo Schlegelmilch, Warren J. Keegan and Barbara Stoettinger
Green Branding. Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management, by Oliver Errichiello and Arnd Zschiesche 
Green Marketing in Emerging Economies. A Communications Perspective, edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza and Ayça Can Kirgiz 
Handbook of Research on Retailing, edited by Katrijn Gielens and Els Gijsbrechts
Handbook of Services Marketing and Management, by Teresa Swartz and Dawn Iacobucci
Handbook on Place Branding and Marketing, edited by Adriana Campelo
HBR’s 10 Must Reads on Strategic Marketing
Identity-Based Brand Management. Fundamentals—Strategy—Implementation—Controlling, by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich and Michael Schade
Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising, by Aron Levin
Internal Brand Management in an International Context, by Christina Ravens
International Marketing and Export Management, 8th ed, Gerald Albaum, Alexander Josiassen and Edwin Duerr
International Marketing. Strategy development and implementation, by Carl Arthur Solberg
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management, by Alice M. Tybout, Tim Calkins and Philip Kotler
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 Letters M - R
Marketing Management, 3rd ed, by Greg Marshall and Mark Johnston
Marketing Management, 3rd ed, by Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen
Marketing Management, 6th ed, by Dawn Iacobucci
Marketing Management, Global Edition, 15th ed, by Philip Kotler and Kevin Keller
Marketing Management. A Relationship Approach, 3rd ed, by Svend Hollensen
Marketing Management: Text and Cases, by Robert E Stevens, David L Loudon and Bruce Wrenn
Marketing, 6th ed, by Dhruv Grewal and Michael Levy
Retail and Channel Marketing, 2nd ed, by Sandro Castaldo, Monica Grosso and Katia Premazzi
Retail Marketing Management. Principles and Practice, by Helen Goworek and Peter McGoldrick
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 Letters S - Z
Service Management and Marketing: Customer Management in Service Competition, 3rd ed, by Christian Gronroos
Services Marketing and Management, by Audrey Gilmore
Services Marketing Cases in Emerging Markets: An Asian Perspective, edited by Sanjit Kumar Roy, Dilip S. Mutum and Bang Nguyen
Services Marketing Management, by Peter Mudie and Angela Pirrie
Services Marketing, 6th ed, by Christopher Lovelock, Paul Patterson and Jochen Wirtz
Services Marketing. Managing the Service Value Chain, by Manfred Bruhn and Dominck Georgi
Services Marketing: Concepts, Strategies, & Cases, by K. Douglas Hoffman, John E.G. Bateson and Emma H. Wood 
Services Marketing: Global Edition, 7th ed, by Christopher Lovelock and Jochen Wirtz
Smart Services Summit. Smart Services Supporting the New Normal, by Shaun West, Jürg Meierhofer and Utpal Mangla 
Statistical Methods in Customer Relationship Management, by V. Kumar and J. Andrew Petersen
Strategic Brand Management and Development Creating and Marketing Successful Brands, by Sotiris T. Lalaounis
Strategic Brand Management, 2nd ed, by Alexander Chernev
Strategic Brand Management: International Edition, 3rd ed, by Kevin Lane Keller
Strategic Marketing Management: Theory and Practice, by Alexander Chernev
Strong Brands, Strong Relationships, edited by Susan Fournier, Michael J Breazeale and Jill Avery
The CRM Handbook: A Business Guide to Customer Relationship Management, by Jill Dyché
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results, by Evelyn Ehrlich and Duke Fanelli
The Marketing Plan Handbook, 6th ed, Alexander Chernev
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 Conference Proceedings
Strategic Innovative Marketing. 5th IC-SIM, Athens, Greece 2016, edited by Androniki Kavoura, Damianos P. Sakas and Petros Tomaras
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 Websites of Interest
Alexander Chernev
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 Home > Contents > Resources HomePage > Reading Resources
 Letters A - F
 Letters G - L
 Letters M - R
 Letters S - Z
 Conference Proceedings
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